WHEN: September 22, 11a-2p
WHERE: Pine Centre Mall
- Be You is a national cause marketing campaign created to increase self-esteem and empower girls and youth aged 9-16 years across Canada
- Be You will give young children access to personal and professional development tools, while celebrating their growth, diversity and self-worth
- Here are some hard facts…
- Over 50% of all girls say they wish they were someone else and more than 90% of 15-17 year old girls want to change at least one aspect of their physical appearance
- 9 out of 10 girls say they feel the pressure from the media to be thin
- 50% of girls in grade 6 are on a diet while 36% of girls in grade 6 say they are self-confident – that number drops to 14% by age 10.
- 30% of girls didn’t take up a sport because it’s not traditionally associated with women
- Young girls are more afraid of becoming fat than they are of nuclear war, cancer or losing their parents.
- 24% of girls don’t want to pursue a career of their choice because of unfair pay-difference between men and women
- Almost ½ a million girls have posted YouTube videos of themselves asking “Am I pretty or am I ugly”
- Girls who spend the most time using technology are five times more likely to say they are sad or depressed
- 88% of teens have seen someone be mean or cruel to another person on a social media site
- Morguard, one of North America’s major real estate and property management companies, has teamed up with Big Brothers Big Sisters to implement the Third Annual BeYou campaign. This nation-wide interactive campaign is designed to provide young females better access to developmental tools that will help increase self-esteem, personal growth, self-worth and empower young women who are coming of age in a media and technology driven time.
BROUGHT TO YOU BY: Pine Centre Mall, Big Brothers Big Sisters & 101.3 The River