Would you take athletic advice from Beyoncé? What about her workout wear?
Beyoncé is launching an active wear line for women next month. The announcement was made this week about her spring/summer collection, the line is called Ivy Park. The collection will be available April 14.
Beyoncé said in a statement that she lives “in my work out clothes but I didn’t feel there was an athletic brand that spoke to me.” She said she wants the collection to “inspire women who understand that beauty is more than your physical appearance.”
Beyoncé also launched IvyPark.com and released a video showing the pop star modeling the new clothes. Her daughter, Blue Ivy, also appears in the video.
The line will be available online.